Trying to start an internet business without any money or technical know-how is probably one of the most daunting prospects on earth, second only to asking a man on a date. I have managed to get the first one right reasonably well with moderate success. I have yet to get the second one right.
You have an idea, a dream that you know will make you money (or at least you hope it will) but you cannot make it happen because you don’t know how to and you do not have the money to pay someone to do it for you.
So what do you do?
Well, you could do what I did and spend hours researching on the internet every step you need to do to create the necessary web presence that will start the money flowing or, more realistically, trickling in.
This is not a blog about internet marketing or driving tons of traffic to your newly formed business. There are many highly qualified marketing specialists out there who I recommend very strongly that you go and read. May I suggest that you start by reading Darren Rowse from ProBlogger and Jim Connolly’s marketing blog.
Just come back here so that we can continue to build you a dynamic e-business, brick-by-brick.
We are going to learn how to cheat at html coding, design your own graphics, how you package your products for on-line delivery, customise your blogs and your websites, integrate your on-line store with your payment gateway, streamline the order process, get your newsletters setup and make them look professional, create Facebook pages that rock, customise your email signature to reflect your fabulous business and many other nitty-gritty details.
This is about the specific practical steps we need to take to get your business on-line as professionally as possible. We don’t want people knowing that actually we don’t have the money to pay for web developers and consultants, so this will remain our little secret okay?
Lets start by thinking about the areas we need to cover for your new venture:
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Do you know what your business is?
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Are you selling physical or digital items?
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Do you have a logo for your business?
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Will you need a blog?
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Will you need a dedicated website presence?
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Do you have access to an on-line store that is easy to setup and use?
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Do you have access to PayPal or another payment gateway?
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Do you want to setup a Twitter (huh …what’s that?) account and have people follow you so that you can keep them updated with regular news?
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Do you want to setup a Facebook page to attract more people to your wonderful product? Should you choose a group or fan page? Do you know how to customise it so that it reflects your unique personality and/or product?
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How often will you be able to communicate with your potential market?
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Have you set yourself a workable time table to get this all done?
Once you have this all clear in your head we can start with the basics. What else should you be thinking about? I would love to hear comments from you.
Happy dreaming and planning!
Di
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